As someone in business you are likely to be aware of the need to have a USP – a Unique Selling Proposition which separates your company from the others competing for the customers in your market.
But how do you go about defining your USP?
And how can you use it to get ahead of your competitors to attract more customers and make a difference where it really counts – with increased revenues and profits?
In my experience this is an area where many owners of enterprises struggle, so here is a series of tips to help you succeed:
TIP 1. YOUR USP DOES NOT HAVE TO BE UNIQUE!
That might sound a little contradictory, but the real necessity here is just to show you are different from other companies, rather than that you are totally unique.
Being unique in every respect is pretty much impossible as you are offering similar goods and services to others in your industry.
But being different in one or two important areas is enough to separate you from the companies you are competing against in the eyes of the people looking to buy from you
HOW CAN YOU MAKE YOUR BUSINESS DIFFERENT?
The essential thing is to understand which areas are important to customers, and then in what ways you can be different enough in those areas to make your company the one they want to buy from.
Sometimes just being different is enough to mark you out in a crowded environment, after all that’s how today’s celebrity circus works – being noticed is often more important than having exceptional talent!
But how much more powerful it will be for your business if you can mark your company out as both different and better than your competitors!
In my next blog we’ll look at easy ways you can action this process and so increase your profitability.
Are you a looking to increase the performance of your business?
If so then why not join me for my next morning workshop on Friday 4 April 2014 at The Holiday Inn, Guildford, and discover 6 simple steps to rapid results you can implement in your firm straight away.
It is free to business owners and company directors, but please note that places are limited and given on a first come first served basis.
Book online here>> or please contact me on: 01483 332020 or email: firstname.lastname@example.org to book your place.
More information on this workshop, and great feedback from businesspeople like you who have attended previous events, can be found on my Events page.